ฐานความรู้: การคิดเชิงกลยุทธ์: คืออะไรและทำอย่างไร โดย Maree Conway

You should read this if… you want to strengthen strategy by improving how your organisation thinks, not just how it plans. This article draws on Maree Conway’s work to clearly distinguish strategic thinking from strategic planning, arguing that effective strategy depends on the ability to imagine and explore future possibilities before locking in actions and plans. It explains strategic thinking as a deliberate, ongoing practice that helps leaders make sense of uncertainty, challenge assumptions, and consider multiple futures, providing the foundation for more coherent, future‑ready decisions rather than plans built solely on past trends or short‑term operational priorities.