STEEP을 사용하여 지평선 스캔의 프레임을 잡으세요.
Updated 03 February 2026
STEEP 분석은 사회적, 기술적, 경제적, 환경적, 정치적 외부 요인이 비즈니스에 미치는 영향을 평가하기 위한 종합적인 프레임워크입니다. 이러한 각 차원은 기업의 운영과 전략 계획에 영향을 미칠 수 있는 외부 환경에 대한 중요한 인사이트를 제공합니다. STEEP은 조직의 미래에 영향을 미칠 수 있는 외부 신호 또는 조기 경고를 식별하고 분석하는 체계적인 프로세스인 호라이즌 스캐닝에 자주 사용됩니다.
기업은 지평선 스캔을 통해 트렌드, 새로운 문제, 외부 환경의 잠재적 혼란을 모니터링할 수 있습니다. 이러한 분석을 통해 기업은 변화를 예측하고 적응함으로써 보다 정확하고 신뢰성 있는 장기적인 의사 결정 능력을 향상시킬 수 있습니다. STEEP 분석을 전략적 사고에 통합함으로써 조직은 불확실성을 더 잘 탐색하고 기회를 활용하며 외부 요인과 관련된 위험을 완화하여 궁극적으로 경쟁 우위와 지속 가능성을 강화할 수 있습니다.
Society.
Social factors are external influences impacting businesses and organisations, originating from society and consumers. These encompass social and cultural shifts, trends, and societal patterns. In your scanning you should look for reference data amongst demographic, societal, and human behavioral data. These elements are essential as they shed light on the prevailing societal attitudes that can affect how your business operates. For example, an ageing population may increase demand for healthcare services, while a growing interest in sustainability might drive businesses to adopt eco-friendly practices. Additionally, shifts in consumer behavior, such as the rise of remote work or increased online shopping, can significantly influence market dynamics and business strategies. Understanding these social factors is crucial for businesses to stay relevant and competitive in an ever-evolving environment.
살펴봐야 할 사회적 요소는 다음과 같습니다:
인구 통계, 인구 이동, 이주, 세대.
생활 수준.
가치 체계.
사회 경제적 조건.
교육.
윤리/종교적 요인.
범죄, 안전 및 보안.
가족.
건강.
업무/고용에 대한 태도.
레저.
라이프스타일의 변화.
소비자 태도/의견.
패션 트렌드.
소셜 미디어의 영향력과 트렌드.
Technology.
Technological factors encompass variables related to the presence, accessibility, and evolution of technology. Broadly speaking, technological factors refer to advancements, innovations, and scientific breakthroughs that can impact the operations of individual businesses or entire industries. These factors may include the rate of technological change, the level of investment in research and development, the availability of new technologies, and the ability of businesses to adopt and integrate these technologies into their operations. Additionally, technological factors can influence competitive advantage, productivity, and efficiency, shaping the overall landscape of industries and markets.
살펴봐야 할 기술 요소는 다음과 같습니다:
서비스 제공을 위한 기술.
신흥 기술을 포함한 일반적인 기술 발전.
컨버전스, 경쟁 및 종속성.
나노 기술.
정보 및 커뮤니케이션.
기술 법률.
지적 재산권 및 문제
자동화 및 인공 지능.
사물 인터넷(IoT).
디지털 혁신과 파괴적 혁신.
전자상거래 및 온라인 존재감
사이버 보안 및 데이터 개인정보 보호.
Economy.
Economic factors impacting businesses and organisations encompass a wide range of external economic influences. These include global economic fluctuations, national economic shifts, and industry-specific financial trends and regulations. In your scanning you should look for reference data such as inflation, which can erode purchasing power and increase costs; taxes, which affect profitability and investment decisions; and interest rates, which influence borrowing costs and consumer spending. Additionally, consumer spending patterns, driven by confidence and disposable income, play a significant role. Monetary policies implemented by central banks can affect liquidity and credit availability. Overall economic growth, or the lack thereof, determines market opportunities and challenges. Each of these factors plays a crucial role in shaping the economic landscape that businesses must navigate, requiring them to remain agile and responsive to changing conditions.
경제적 요인을 살펴볼 수 있습니다:
글로벌, 국가, 조직 등 경제 활동의 모든 측면.
일과 고용, 직업
소비자 행동.
세계화 , 국제화 및 글로벌 거래.
경제 성장률과 소비자 신뢰도
이자율, 세금 수준 및 인플레이션.
환율.
상품 가격.
Environment.
Environmental factors are external elements that affect the operations of a business or organisation. These encompass natural disasters, such as earthquakes, floods, and hurricanes, which can disrupt supply chains and operations. Climate changes, including global warming and shifts in weather patterns, can impact resource availability and operational stability. Environmental regulations and policies, imposed by governments and international bodies, dictate how businesses must manage their environmental footprint, ensuring compliance with laws. Sustainability practices involve adopting eco-friendly methods and reducing waste to minimize environmental harm. The overall environmental impact of a business or industry includes its carbon footprint, use of natural resources, and contributions to pollution, which can influence public perception and market positioning.
살펴볼 환경적 요인은 다음과 같습니다:
모든 자연적 요인.
물리적 및 지리적 조건.
에코시스템.
리소스.
지속 가능성 관행.
Politics.
Political factors encompass government policies on trade and taxation, general political issues, leadership changes, regulation, and political trends. These factors can significantly influence business operations and economic conditions. For instance, a change in leadership may result in new policies that could either benefit or hinder certain industries. It is crucial to consider elements such as government trade and taxation policies, regulatory trends, elections, and incentives. Additionally, international relations and geopolitical stability also play a critical role, as they can affect global trade agreements and economic sanctions. Understanding these aspects can help businesses anticipate and adapt to potential changes in the political landscape.
살펴봐야 할 정치적 요인은 다음과 같습니다:
글로벌 연결.
국가적 요인.
지역적 요인.
국제적 요인.
참조.
https://pestleanalysis.com/what-is-steep-analysis/
Conway, M. (2021) 환경 스캐닝: 그것이 무엇이며 어떻게 하는가. 포사이트 퓨처스의 전략적 미래 가이드. 멜버른, 호주
