코끼리, 백조, 해파리를 활용한 기획.

You should watch this video if… you are interested in better ways to plan in the face of uncertainty, complexity, and uncomfortable realities. This article explores the concepts of Black Elephants, Black Swans, and Black Jellyfish as practical lenses for future‑informed planning—helping leaders distinguish between risks they see but avoid, shocks they don’t expect, and issues that appear manageable but can escalate unexpectedly. It shows how deliberately identifying and exploring all three concepts expands strategic thinking, supports more resilient and diversified plans, and strengthens an organisation’s ability to respond thoughtfully to disruption rather than being surprised by it.