STEEPを使ってホライゾン・スキャニングのフレームを作る。
Updated 03 February 2026
STEEP分析は、社会的、技術的、経済的、環境的、政治的な外部要因がビジネスに与える影響を評価するための包括的な枠組みである。これらの各次元は、企業の経営や戦略立案に影響を与えうる外部環境に対する重要な洞察を提供する。STEEPは、組織の将来に影響を及ぼす可能性のある外部シグナルや早期警告を特定し分析するための体系的プロセスであるホライズンスキャニングでよく使用されます。
ホライズン・スキャンを通じて、企業は外部環境のトレンド、新たな問題、潜在的な混乱を監視することができる。この分析によって、企業は変化を予測し、それに適応することができるようになり、その結果、より正確で信頼性の高い長期的な意思決定を行う能力が向上する。STEEP分析を戦略的思考に統合することで、組織は不確実性をよりうまくナビゲートし、機会を活用し、外部要因に関連するリスクを軽減し、最終的に競争優位性と持続可能性を高めることができる。
Society.
Social factors are external influences impacting businesses and organisations, originating from society and consumers. These encompass social and cultural shifts, trends, and societal patterns. In your scanning you should look for reference data amongst demographic, societal, and human behavioral data. These elements are essential as they shed light on the prevailing societal attitudes that can affect how your business operates. For example, an ageing population may increase demand for healthcare services, while a growing interest in sustainability might drive businesses to adopt eco-friendly practices. Additionally, shifts in consumer behavior, such as the rise of remote work or increased online shopping, can significantly influence market dynamics and business strategies. Understanding these social factors is crucial for businesses to stay relevant and competitive in an ever-evolving environment.
探るべき社会的要因は以下の通りである：
人口動態、人口移動、移民、世代。
生活水準。
価値観。
社会経済状況。
教育。
倫理的／宗教的要因。
犯罪、安全、セキュリティ。
家族だ。
健康だ。
仕事／雇用に対する態度。
レジャーだ。
ライフスタイルの変化。
消費者の態度／意見。
ファッション・トレンド。
ソーシャルメディアの影響力とトレンド
Technology.
Technological factors encompass variables related to the presence, accessibility, and evolution of technology. Broadly speaking, technological factors refer to advancements, innovations, and scientific breakthroughs that can impact the operations of individual businesses or entire industries. These factors may include the rate of technological change, the level of investment in research and development, the availability of new technologies, and the ability of businesses to adopt and integrate these technologies into their operations. Additionally, technological factors can influence competitive advantage, productivity, and efficiency, shaping the overall landscape of industries and markets.
技術的な要素としては、以下のようなものがある：
サービス提供のためのテクノロジー。
新興技術を含む技術開発全般。
収束、競争、依存関係。
ナノテクノロジー。
情報通信
技術立法。
知的財産の権利と問題
自動化と人工知能。
モノのインターネット（IoT）。
デジタルトランスフォーメーションとディスラプション。
Eコマースとオンライン・プレゼンス
サイバーセキュリティとデータプライバシー
Economy.
Economic factors impacting businesses and organisations encompass a wide range of external economic influences. These include global economic fluctuations, national economic shifts, and industry-specific financial trends and regulations. In your scanning you should look for reference data such as inflation, which can erode purchasing power and increase costs; taxes, which affect profitability and investment decisions; and interest rates, which influence borrowing costs and consumer spending. Additionally, consumer spending patterns, driven by confidence and disposable income, play a significant role. Monetary policies implemented by central banks can affect liquidity and credit availability. Overall economic growth, or the lack thereof, determines market opportunities and challenges. Each of these factors plays a crucial role in shaping the economic landscape that businesses must navigate, requiring them to remain agile and responsive to changing conditions.
経済的要因としては、以下のようなものがある：
経済活動のあらゆる側面、世界、国、組織。
仕事と雇用、職業
消費者行動。
グローバリゼーション、国際化、世界貿易。
経済成長率と消費者信頼感。
金利、課税水準、インフレ率。
為替レート。
商品価格。
Environment.
Environmental factors are external elements that affect the operations of a business or organisation. These encompass natural disasters, such as earthquakes, floods, and hurricanes, which can disrupt supply chains and operations. Climate changes, including global warming and shifts in weather patterns, can impact resource availability and operational stability. Environmental regulations and policies, imposed by governments and international bodies, dictate how businesses must manage their environmental footprint, ensuring compliance with laws. Sustainability practices involve adopting eco-friendly methods and reducing waste to minimize environmental harm. The overall environmental impact of a business or industry includes its carbon footprint, use of natural resources, and contributions to pollution, which can influence public perception and market positioning.
調査すべき環境要因には以下のようなものがある：
すべて自然の要因だ。
物理的、地理的条件。
生態系。
リソース
サステナビリティの実践。
Politics.
Political factors encompass government policies on trade and taxation, general political issues, leadership changes, regulation, and political trends. These factors can significantly influence business operations and economic conditions. For instance, a change in leadership may result in new policies that could either benefit or hinder certain industries. It is crucial to consider elements such as government trade and taxation policies, regulatory trends, elections, and incentives. Additionally, international relations and geopolitical stability also play a critical role, as they can affect global trade agreements and economic sanctions. Understanding these aspects can help businesses anticipate and adapt to potential changes in the political landscape.
政治的要因としては、以下のようなものがある：
グローバルなコネクション
国の要因。
地域的要因。
国際的な要因。
参考文献
https://pestleanalysis.com/what-is-steep-analysis/
Conway, M. (2021) 環境スキャンニング：環境スキャニングとは何か？Foresight Futuresの戦略的未来ガイド。オーストラリア、メルボルン
