futures insights: design fiction in action.

futures insights: by insight & foresight looks at trends, weak signals, and emerging change that might impact organisations 5 to 10 years from now. The content below is design fiction written from a futures viewpoint about possibilities that may or may not eventuate and should not be read as fact. Use it to support creative, exploratory thinking about futures and what might happen next.

Here are some examples of insight & foresight’s design fiction work.


What is design fiction?

Design fiction is a genre of speculative design that uses design thinking to shape futures. It takes the form of stories, films, comics, or any other medium that can be used to imagine futures scenarios. Design fiction is not only about creating imaginary worlds; it is also about using those worlds to explore our own.

How can design fiction be used?

Design fiction can be used in several ways. One way is to use it as a tool for speculative design, which is a form of design that explores future possibilities. This can be done by creating fictional worlds that explore different aspects of futures, such as what life might be like in a world where technology has drastically changed. Another way to use design fiction is as a form of criticism. This can be done by using fictional worlds to comment on our own world and to highlight the potential problems that might arise from certain future scenarios.

Why is design fiction important?

Design fiction is important because it allows us to think about futures in new and different ways. It also allows us to question the assumptions that we make about futures, and to explore the potential consequences of those assumptions. By doing this, we can begin to shape our futures more positively.

What are some examples of design fiction?

Some well-known examples of design fiction include the film Blade Runner, the TV show Black Mirror, and the book 1984. These works all use fictional worlds to comment on our own and to highlight the potential problems that might arise from certain futures scenarios.


insight & foresight can help your organisation use design fiction to imagine what might happen next.

Contact us to day to start the conversation.