You should read this if… you are a strategic thinker seeking a clear, end‑to‑end way to integrate futures thinking into strategy rather than treating foresight as an isolated activity. This article introduces Joseph Voros’s Generic Foresight Process Framework, which lays out a structured sequence from scanning and sense‑making through to generating insights that directly inform strategy development and planning. It explains how the framework helps organisations systematically explore alternative futures, diagnose gaps in how foresight and strategy are currently practiced, and design more robust, adaptable decision‑making processes—turning foresight into a practical, repeatable capability rather than a one‑off exercise.